next generation Strategies

Upcoming programs near you!

Possibly the most important strategic initiative for the next decade is one that does not exist today for many of the nation's credit unions. That is, a strategy to attract and retain the young adult segment of the financial services market.

Conference Intent: To facilitate development of a viable young adult strategy, and as a result, enable participants to effectively position this critical long-term issue as an organizational imperative.

Join facilitators Frank Hackney and Tom Glatt, Jr. as they analyze this growing concern of the financial services industries. During the session you will:

* Receive and review data relative to the shifting demographic makeup of credit union membership

* Develop projections of the impact this shift may have on your organization over the next 5-20 years

* Review young adult product and service use data, and find out why a credit union can't simply offer the product and expect results

* Review your credit union's unique Net Promoter Score* - a tool to analyze how well your current strategy is resonating with Gen Y, Gen X, Boomers and others

* Co-generate young adult strategies

* Discuss strategy implementation issues and concerns

* Leave the session with specific strategies for attracting and sustaining the young adult market

* Become a cohort for future feedback relative to strategy performance analysis and emerging trends

*The Net Promoter Score is offered to participants at no additional cost as part of this session. Data will be gathered prior to the event and provided to you during for analysis during the program.